Monday, February 14, 2011

Experiment with New Ways to Use Blogging to Your Advantage

Many companies have almost forced themselves into the blogging and social media marketing world because they don't want to be the last ones left. But unfortunately, if you aren't really listening to your customers or taking the time to be actively involved in what you've created, all you are really doing is burning up cash and time.

One great way to get fresh and meaningful content onto your site is to rotate who's doing the posting each day. Many companies find this to be a great way to get all of your SMEs (subject matter experts) posting and they don't feel like it's taking up too much of their time. I would take it a step further and challenge all bloggers to actively commit themselves to reviewing and researching what their customers are saying about their products and services each week and actively respond to or commit to making positive change in the organization as a result of what they are finding out on other blogs and social media sites.

A weekly 15 minute or 30 minute meeting is a great way to circle back with your cohorts and share what people are saying about your organization. In this meeting, decide on strategies for how you are going to react. You'd be amazed at the level of customer service you'd be providing back to your customers especially by responding to them online. Don't be afraid to apologize online! Customers just want to know you care. Go on, give them a little bit of Valentine's Day love today! Happy Valentine's Day everyone.


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