Follow-Up Infographic to the previous Pinterest article...

Source: Lemon.ly

Have you added Pinterest buttons to your e-commerce site yet?

If not, you may want to consider inserting a "follow" button or "pin it" button into, I'm assuming, the already-crowded social space on your web pages.

Interestingly, I didn't originally become aware of this social platform by coming across one of their buttons or browsing headlines, but rather I noticed my Facebook feed was becoming filled with posts from my friends' Pinterest feeds...

As one can see from the article, Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever -comScore, the platform is experiencing rapid growth.

What is Pinterest? According to their website, "Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests."

Search Engine 'Bots are Getting Smarter - Headless Browsers!

Bookmark this article, print it, save it to your computer.... you may need to pull it out the next time your SEO Manager and Web Team are about ready to face off over the direction of your website. I've witnessed (and been a part of) many tussles between these two groups, each typically approaching web projects with different objectives and perspectives in mind.

How a site is coded can determine how well a search engine spiders it, indexes it, and subsequently ranks it.  In the early days, bots or spiders could only crawl and capture front-end text and textual hyperlinks.  One could forget about showing up in the SERP's if the site incorporated items such as flash, scripting, or dynamic database strings/references.  Things have changed dramatically since those times.  For example, Google announced circa 2008 they could spider flash (swf) videos and navigation items. (Although I still wouldn't bet my kids' education funds on Google being able to successfully crawl, index, and display a large flash-based site appropriately.)

The following featured article from SEOmoz further explains how bots have evolved, and also provides insight to what this all means for SEO...

Just How Smart Are Search Robots?

Google+ Now Available for Business & Brands -- Will You Promote?

Just when you thought you had your social media/marketing plan solidified, Google comes along and throws everything in a tizzy.  Many of you have probably worked diligently to build your Facebook presence and are starting to see healthy returns on those efforts.  Facebook is likely engrained on your website, email, and offline marketing materials.

While Google+ for business has been on the horizon for a while now, I can certainly understand any resulting confusion and uncertainty their roll-out has presented.  Will it be worth my effort and development costs to integrate into my business?  Will users adopt G+ as their sole platform, or will there just be a lot of redundancy with Facebook?  Can I expect to see new customer leads? Conversions?  Much of the uncertainty lies in the lack of data available at this point to justify embracing this new platform.

I've had a G+ account for a while now.  I don't use it.  My updates and shares are solely conducted within Facebook.  I can also say the folks within my circles aren't very active on G+ either.

Whatever your thoughts, here's a couple articles from Mashable to aid in your decisionmaking...

Google+ Launches Branded Pages

Google+ Badges Make it Simple for Users to Connect With Brands

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When to Daily Deal It or Not

An interesting article that provides insights into companies who have successfully used daily deal websites and lessons they've learned - http://www.usatoday.com/money/smallbusiness/columnist/abrams/story/2011-09-29/deal-sites-small-business/50610876/1

Marketers Need to Think About Email Marketing Like a Magazine Subscription

I ran across this interesting article today, though slightly outdated, related to Facebook email -

5 Connected Marketing Tactics to Prepare for Facebook Messages.
As new email providers emerge (ISP based, non-ISP based, social network based...), marketers would be better suited to think about their subscribers like good ol' mailed magazine subscription subscribers.

Key points:

1.) Take a look at your subscriber list and see how many domain names are "facebook.com". My guess is probably not many so far but what about your customer segment? Is it likely many of your customers will soon wish to receive their marketing messages via Facebook instead of traditional email channels? Will they look at their Facebook email more often than their standard email. If the answer is yes, it would be a good idea to provide your opt-ed in customers w/ an option to switch their email address very easily. Send them an email if it looks their engagement has been low lately to make the switch. Never hurts to provide some kind of incentive as well. Remember those mailers you use to get in the mail to renew your subscription and receive 90% off the cover price?

2.) Most retailers have a Facebook fan page but haven't really been keeping it up to date. And if you don't have one, now is the time since email sent to a user's Facebook email may never make it there if you aren't in the users network due to privacy settings.


3.) Make sure the emails you send with promotions are updated on your Facebook page and always provide the option to "Like" your brand. And don't forget to send customers (existing and new) back to your website to either update their email address or "refresh" their email address to receive a free gift.

4.) Remember that whether a user adds you to their network or not, is a reflection of who that user is. They won't accept everyone just like you wouldn't sign up for every magazine subscription that comes along. Consider your Facebook fans to be your most valuable brand advocates yet! This means pay attention to what they are saying about you.

Designing for the Smartphone

It seems the hottest objective to have on an eCommerce roadmap for 2011 is actually m-Commerce. In fact, in a survey from BIGresearch for NRF, a remarkable 26% of consumers actually made purchases from their phones.

So what are the biggest considerations to keep in mind when design a mobile site? Here is a list of very important decisions that must be made before getting started:

1.) What is the overall business objective of designing for a mobile phone? E.g., is it to build awareness, allow shoppers to compare products while in the store but purchase in a brick and mortar location, is it to get them to do the conversion on the phone? These decisions should shape the design of your mobile site. If you are designing to convert a browser into a purchaser, make sure it is easy to create a quick checkout profile. If you are designing for checking availability of products in brick and mortar locations, make sure the location and availability of products is clearly laid out from the home page.

2.) Assume to redesign your e-Commerce site for the phone. This includes graphics as well as content. Remember, real estate is small.

3.) Identify the top 3-4 phones your consumers use and design specifically for these phones.

4.) Build in time to test, test, and test some more. There are many emulators available today to help you test on many different types of phones.

5.) Keep in mind when creating the design, that certain programming languages don't work well or even at all on certain phones. E.g., flash will not work on an iPhone.

6.) Make call to actions big and easy to use on touch screen phones.

7.) Consider building an app or two for the most popular phones your customers use. This will make it much easier and more convenient to shop your store.

8.) Keep it simple. Avoid zoom in features and scroll options. These work differently from phone to phone and often don't work well.

9.) Consider adding more video and audio marketing to your mobile commerce site. This is extremely convenient for users if they are in a store looking for a list of materials that need to be purchased or are in need of a how to video in their backyard or garage. Make your mobile site an easy and quick to obtain experience since often the user is in need of instant and actionable information.

10.) Build in GPS capable features that allow customers to find nearest sales, locations, etc. without constantly telling the site where the user is.