5 Connected Marketing Tactics to Prepare for Facebook Messages.
As new email providers emerge (ISP based, non-ISP based, social network based...), marketers would be better suited to think about their subscribers like good ol' mailed magazine subscription subscribers.
Key points:
1.) Take a look at your subscriber list and see how many domain names are "facebook.com". My guess is probably not many so far but what about your customer segment? Is it likely many of your customers will soon wish to receive their marketing messages via Facebook instead of traditional email channels? Will they look at their Facebook email more often than their standard email. If the answer is yes, it would be a good idea to provide your opt-ed in customers w/ an option to switch their email address very easily. Send them an email if it looks their engagement has been low lately to make the switch. Never hurts to provide some kind of incentive as well. Remember those mailers you use to get in the mail to renew your subscription and receive 90% off the cover price?
2.) Most retailers have a Facebook fan page but haven't really been keeping it up to date. And if you don't have one, now is the time since email sent to a user's Facebook email may never make it there if you aren't in the users network due to privacy settings.
3.) Make sure the emails you
send with promotions are updated on your Facebook page and always provide the option to "Like" your brand. And don't forget to send customers (existing and new) back to your website to either update their email address or "refresh" their email address to receive a free gift. 4.) Remember that whether a user adds you to their network or not, is a reflection of who that user is. They won't accept everyone just like you wouldn't sign up for every magazine subscription that comes along. Consider your Facebook fans to be your most valuable brand advocates yet! This means pay attention to what they are saying about you.
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Firstly, you must know what email marketing is, before moving towards the reasons explaining why it is so useful in business.
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The use of technology is becoming pervasive, both in the home and in the workplace. Because of this, technological expectations within the educational setting are increasing. Many of the students we see are being raised without knowing what it is like to be without computer access. Factors such as the wealth of information on the "Web" as well as presentation software products like PowerPoint are all transforming the educational system. Teachers are gaining proficiency in computer skills and demands by students and parents have made these new skills imperative. Planning for the needed training, the monetary investment, and for the specific methods of integrating compliance into the established educational system is necessary to make the most of those technologies.
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