While Google+ for business has been on the horizon for a while now, I can certainly understand any resulting confusion and uncertainty their roll-out has presented. Will it be worth my effort and development costs to integrate into my business? Will users adopt G+ as their sole platform, or will there just be a lot of redundancy with Facebook? Can I expect to see new customer leads? Conversions? Much of the uncertainty lies in the lack of data available at this point to justify embracing this new platform.
I've had a G+ account for a while now. I don't use it. My updates and shares are solely conducted within Facebook. I can also say the folks within my circles aren't very active on G+ either.
Whatever your thoughts, here's a couple articles from Mashable to aid in your decisionmaking...
Google+ Launches Branded Pages
Google+ Badges Make it Simple for Users to Connect With Brands
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I think this is a great opportunity for all those who want to spend their business on larger scale and therefore need to promote it on larger scale too
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