Thursday, November 10, 2011

Google+ Now Available for Business & Brands -- Will You Promote?

Just when you thought you had your social media/marketing plan solidified, Google comes along and throws everything in a tizzy.  Many of you have probably worked diligently to build your Facebook presence and are starting to see healthy returns on those efforts.  Facebook is likely engrained on your website, email, and offline marketing materials.

While Google+ for business has been on the horizon for a while now, I can certainly understand any resulting confusion and uncertainty their roll-out has presented.  Will it be worth my effort and development costs to integrate into my business?  Will users adopt G+ as their sole platform, or will there just be a lot of redundancy with Facebook?  Can I expect to see new customer leads? Conversions?  Much of the uncertainty lies in the lack of data available at this point to justify embracing this new platform.

I've had a G+ account for a while now.  I don't use it.  My updates and shares are solely conducted within Facebook.  I can also say the folks within my circles aren't very active on G+ either.

Whatever your thoughts, here's a couple articles from Mashable to aid in your decisionmaking...

Google+ Launches Branded Pages

Google+ Badges Make it Simple for Users to Connect With Brands

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