This week an article from IBM reports that Mobile shopping accounted for 15.1 percent of all online sales in the second quarter 2012, an increase of 14+% over the first quarter results. At the same time, Social shopping dropped 20+% over the same time period.
What message can we take away from these results? Do users prefer mobile shopping over social shopping? I don't think the answer is that simple. We can't ignore the importance of social shopping in our overall strategy. I agree with IBM on this one, CMOs and CIOs must develop an alliance to create an integrated marketing suite to regain control and remain connected to consumers across all channels.
Armonk, N.Y. - 16 Jul 2012: Mobile shopping rose while social media sales fell, providing an indication of where US retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM (NYSE: IBM). The IBM Retail Online Index, a cloud-based analysis of the online retail sector reported that retailers experienced 15 percent growth in sales from mobile devices but saw a 20 percent decline in sales traced to social media based on a much smaller base over this three-month period.