I recommend this new report, based on a new study by Forbes for Coremetrics, an IBM Company, to learn from the successes and failures of over 300 marketing executives. Don't miss the insights offered in this free report.
- Why customer-centric marketing has become such a huge priority—and whether or not budgets are keeping up
- What's causing the increase in online spending, and where that money will be allocated to get the best results
- Why data will be driving decision-making, and how marketers will deal with the increased scrutiny of every result
- How top marketers are using technology breakthroughs to understand the influence of every campaign—beyond basic acquisition and conversion