Wednesday, May 18, 2011

Forbes Releases 2011 Report: Bringing 20/20 Foresight to Marketing

I recommend this new report, based on a new study by Forbes for Coremetrics, an IBM Company, to learn from the successes and failures of over 300 marketing executives. Don't miss the insights offered in this free report.
  • Why customer-centric marketing has become such a huge priority—and whether or not budgets are keeping up
  • What's causing the increase in online spending, and where that money will be allocated to get the best results
  • Why data will be driving decision-making, and how marketers will deal with the increased scrutiny of every result
  • How top marketers are using technology breakthroughs to understand the influence of every campaign—beyond basic acquisition and conversion
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