Tuesday, July 26, 2011

Mobile Marketing is More Important Than Ever!

I purchased a new SmartPhone over the weekend and was amazed at how easy it is now to shop via apps. Some of my favorites I found in just a matter of minutes:

1.) ShopSavvy (find on itunes.com, it's free) - Users can scan a barcode and instantly find a list of all local and online stores selling the item along with the prices at each store. Users can also search for items instead of scanning barcodes and organize deals into folders.

2.) Trip Advisor (find on itunes.com, it's free) - I was a fan of this one mainly because you can instantly search for hotels, restaurants, etc. w/out having to enter your location because the app already knows your location. You can save your favorites and review ratings from other people along w/ the distance from your current location and view location on a map.

3.) Amazon (find on the anroid marketplace, it's free) - online shopping at it's finest made specifically for smartphones. Shopping this app was easier than shopping on a standard pc or Mac, I promise! You just have to know what you are looking for since it's search based.

So back to my main point for all you online marketers out there....as more and more consumers gear up on smartphones and they become more and more sophisticated, consumers are going to expect to be able to come to their phones first to shop. To get ahead of the game, marketing dollars are going to need to shift drastically and quickly. So what are your peers doing? The e-tail group (http://www.e-tailing.com/) recently released their 2011 Q1 10th Annual Merchant Survey and found that mobile initiatives among 200+ merchants had jumped 26% year over year from 49% vs. 23% year prior.

I recommend that your eCommerce road map have a smartphone app in it for the next year if it doesn't already. One important tip: don't think of these new initiatives as immediate revenue generators but rather make your ROI goal: engagement & relationship building for the long run.

32 comments:

  1. Nice!! Great Info. Great People. Great Blog. Thank you for all the great sharing that is being done here related to SEO.
    ----
    ecommerce website design

    ReplyDelete
  2. No less important is the software for business concerning SMS sending information. I want to share with you for productive work with clients, in fact, you, understand that every client wants to know the updates of offers in your company find out more so give this opportunity not only to the owners of the Internet connection but also for the GSM to consumers.

    ReplyDelete
  3. Promotion of services or goods in this way is very effective, since you directly give information to a consumer for this he does not need internet or magazines, information comes directly to the client on his cell phone. Best sms text messaging solutions here https://www.intistele.com/solutions/. A wide audience coverage and impressive delivery speed — these both are the main advantages of SMS as a communication channel for your business.

    ReplyDelete
  4. The quality of such services varies greatly and the major drawbacks here are that you must keep a list of games you desire - resulting in you receiving which ever game the rental company has in stock when they receive returned games. domino 99

    ReplyDelete
  5. Without some actual facts, it sounds to me like a whole lot to do about nothing. Taruhan Bola

    ReplyDelete
  6. Despite the fact that influencer marketing is commonly utilized as an apparatus for buyer brands and their organizations, Fax Broadcast

    ReplyDelete
  7. Some digital marketing channels include websites, social media platforms, email marketing, search engine optimization (SEO), blogging, podcasts, and online advertising to name a few. industrial sales & marketing

    ReplyDelete
  8. What a slick and exact article. The utilization of words is exemplary.
    Binance review

    ReplyDelete
  9. At that point you're there, advancing your business for it to be shown in the news sustains, and you would be there, buy youtube subscribers

    ReplyDelete
  10. Business markets have protracted and complex offering process with different leaders however in buyer advertise purchasing choice are straightforward and are made by people. Emeryeps.com

    ReplyDelete
  11. The search engine optimization battle is substantially less expensive and the arrival on venture is considerably more prominent for the search engine optimization crusadeSEO Hrvatska

    ReplyDelete

  12. Pretty blog, so many ideas in a single site, thanks for the informative article, keep updating more article.
    Digital marketing course in chennai

    ReplyDelete
  13. As I would like to think and experience there is immense incentive in social media however I am not tricked. Click here

    ReplyDelete
  14. Very interesting blog. Alot of blogs I see these days don't really provide anything that I'm interested in, but I'm most definately interested in this one. Just thought that I would post and let you know

    https://tikibet88.com
    https://tikibet88.net

    ReplyDelete
  15. A greater viewership drives more organizations to savor the experience of video marketing to secure more traffic to their locales.
    https://pxm.com.au

    ReplyDelete
  16. The firm ordinarily ought to have the option to make a versatile rendition of a site and furthermore help make portable applications for iPhone, seo companies for small businesses Android and Symbian OS.

    ReplyDelete
  17. I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post. buy backlinks

    ReplyDelete
  18. One of the most prominent issues the students have to deal with while writing assignments is plagiarism. Hence, they extensively use plagiarism checker to check if there are any copied content in the paper.
    Another major reason for using plagiarism checkers is that universities do not accept plagiarized content. Plagiarism is a serious offence. Hence, if found, the students are suspended or might even lose the grades.
    Due to these limitations, it is evident that the plagiarism checking & wordcounter tool are not at all effective to check plagiarism. The term plagiarism is actually very broad. It is merely not coping with words. But these tools, unfortunately, detect words but not ideas. Hence, the chances of plagiarized papers remain.

    ReplyDelete
  19. You can know more about the organisation business strategy by visiting Assignment Help.
    my assignment help

    ReplyDelete
  20. There is always some online assignment help which provides the best solutions and helps to understand the structure of exam pattern to get good marks in the exam.
    Assignment help
    Management Assignment Help
    Programming Assignment Help

    ReplyDelete
  21. greatassignmenthelp:-
    Informative post! You have described all required information for Assignment Help. Due to many reasons, students are not able to write their homework. This information will help all those students to complete their assignment before the due date and will score good marks on their task.
    Assignment Help Online
    Online Assignment Help
    Assignment Help Online Services
    Assignment Helper
    Assignment Assistance
    Assignment Help Experts
    Online Assignment Help Services
    Assignment Writing Help

    ReplyDelete
  22. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. I was exactly searching for. Thanks for such post and please keep it up. Great work. smm panels list

    ReplyDelete
  23. This post is not just informative but impressive also. The post is so convincing that it created an urge to choose Nursing Assignment Help services. You can email us at cs@Myassignmenthelpau.Com or Phone Number: +61-2-8005-8227

    ReplyDelete
  24. I am very much impressed by this post, this site has always been pleasant. Thank you very much for such an interesting post. Keep working, great job! visit outlook support for any kind of Outlook email related help.

    ReplyDelete
  25. Wow!, thanks for sharing your ideas and especially for giving us priced features information. I love the way you balanced your views by still advocating. Well, for those of us that are still growing and does not have money to lose, your blog is really informative and helpful. office 365 support
    If you wanna read more for Microsoft office 365 support then visit the Microsoft 365 support website.

    ReplyDelete
  26. This comment has been removed by the author.

    ReplyDelete
  27. Very nice!!! This is really good blog information thanks for sharing. We are a reliable third party Quickbooks online backup company, offering technical support for various types of technical errors.

    ReplyDelete
  28. Very informative post regarding mobile marketing,
    for social media marekting you can check AllFind and you can buy buy youtube subscribers

    ReplyDelete